BORN IN HIGH TATRAS - HERITAGE

It all began here: 49°10′40″N 19°54′30″E

MAJESTY has always been more than “just” a ski brand. It was born in the High Tatras, a place where skiing is part of the local culture and the mountains teach independence, courage and a way of seeing the world that is entirely your own. Where the weather can change in moments, the terrain commands respect, and skiing has always meant finding your own line.

Musician in traditional dress on a snow-covered slope in the Tatras

The brand grew around the idea of creating an alternative for those who do not want to follow the beaten path. From the very beginning, one idea guided us: to create skis for people who take the less obvious route. Over the years, the mountains have taken us far beyond the Tatras, but our roots have never changed.

Portrait of a musician in traditional dress with the Tatras in the background

Musician with a violin on a snow-covered slope

That is why, as part of the Born in High Tatras / Designed for Outsiders campaign, we also reached beyond the world of skiing.

Musicians with violins and a dancer leaping in the snow

We invited ODYS (Dominik Gomez) to collaborate with us: a music producer, rapper and vocalist whose work has long brought together different genres, influences and creative scenes. What connects us is independence, experimentation and the search for our own voice.

The project shows MAJESTY from a different perspective. Through skiing, mountains and sport, but also through music, culture, creativity and people who pursue their passions on their own terms.

MAJESTY is a brand for its community: people who want to follow their own path, explore and define themselves through freedom and adventure.

Musicians in traditional dress during a photo shoot in the Tatras

This philosophy has shaped the brand’s identity today. DESIGNED FOR OUTSIDERS is more than a slogan for skiers. It is a mindset, and ODYS has become part of this story, connecting the world of MAJESTY with contemporary music that draws on tradition while daring to push beyond its boundaries.

See the final result

From the initial idea and the creative process to the finished project. Explore the MAJESTY Born in High Tatras / Designed for Outsiders campaign and see how we brought mountains, independence and creativity together in one project.

Because Born in High Tatras speaks to our roots.

And Designed for Outsiders speaks to who we’re here for today.

Welcome to the NEW SEASON. Welcome to the world of MAJESTY!